

client:
client:
arc+
arc+
Year:
Year:
2025
2025












about
arc+ stands for more than architecture. The “+” symbolizes the added value of connecting spatial design with identity and strategic foresight – creating work environments that are not only highly functional, but also authentically translate an organization’s culture into future-oriented spaces. With an integrated approach to architecture, planning, and change management, arc+ supports the entire transformation process. The result: Architecture reflecting corporate culture.
The design of arc+ is based on the fundamental shape of an arc, which inspired the creation of a custom type logo. Its fine linework carries through into the typography, layouts, and all UI components, creating a refined visual language that echoes architectural planning drawings. The result is a minimalist, precise look that conveys both clarity and lightness—bridging aesthetics, functionality, and intent.
The arc+ website stands out with a minimalist design featuring clear lines and precise structure. Consistent grids, generous white space, and perfectly aligned elements create a sense of order and calm. The design feels thoughtful, professional, and reflects the architectural standards of the firm.
The brand identity of arc+ is inspired by technical architectural drawings: clear shapes, fine lines, and striking black-and-white contrasts convey precision and utmost professionalism. The minimalist design approach uses generous white space to highlight images and concise messages. The color palette – including Clean White, Black, Forrest, Dark Forrest, Earth, Stone, and Lime – reinforces the clean, modern aesthetic: natural tones like Forrest and Earth feel grounded and harmonious, while accents like Lime add freshness and energy. The architecture reflects the clients’ values, creating spaces that authentically express identity and company culture. Images and quotes make this “plus” emotionally tangible.
services
Brand Design & Visual Identity
Brand Design & Visual Identity
Brand Strategy
Brand Strategy
Brand & Market Analysis
Brand & Market Analysis
Design Systems & Guidelines
Design Systems & Guidelines
Brand Positioning & Differentiation
Brand Positioning & Differentiation
Stakeholder & Expert Interviews
Stakeholder & Expert Interviews
UX/UI Design & Digital Products
UX/UI Design & Digital Products
Brand Purpose & Narrative
Brand Purpose & Narrative
Strategic & Territories & White Spaces
Strategic & Territories & White Spaces
Needs & Tension Mapping
Needs & Tension Mapping
Naming & Verbal Strategy
Naming & Verbal Strategy
Competitive & Category Mapping
Competitive & Category Mapping
Digital, Print & Environmental Media
Digital, Print & Environmental Media
Workshops & Co Creating Sessions
Workshops & Co Creating Sessions
Value & Benefit Definition
Value & Benefit Definition
Persona & Audience Models
Persona & Audience Models
Other works


client:
client:
arc+
arc+
Year:
Year:
2025
2025












about
arc+ stands for more than architecture. The “+” symbolizes the added value of connecting spatial design with identity and strategic foresight – creating work environments that are not only highly functional, but also authentically translate an organization’s culture into future-oriented spaces. With an integrated approach to architecture, planning, and change management, arc+ supports the entire transformation process. The result: Architecture reflecting corporate culture.
The design of arc+ is based on the fundamental shape of an arc, which inspired the creation of a custom type logo. Its fine linework carries through into the typography, layouts, and all UI components, creating a refined visual language that echoes architectural planning drawings. The result is a minimalist, precise look that conveys both clarity and lightness—bridging aesthetics, functionality, and intent.
The arc+ website stands out with a minimalist design featuring clear lines and precise structure. Consistent grids, generous white space, and perfectly aligned elements create a sense of order and calm. The design feels thoughtful, professional, and reflects the architectural standards of the firm.
The brand identity of arc+ is inspired by technical architectural drawings: clear shapes, fine lines, and striking black-and-white contrasts convey precision and utmost professionalism. The minimalist design approach uses generous white space to highlight images and concise messages. The color palette – including Clean White, Black, Forrest, Dark Forrest, Earth, Stone, and Lime – reinforces the clean, modern aesthetic: natural tones like Forrest and Earth feel grounded and harmonious, while accents like Lime add freshness and energy. The architecture reflects the clients’ values, creating spaces that authentically express identity and company culture. Images and quotes make this “plus” emotionally tangible.
services
Brand Design & Visual Identity
Brand Design & Visual Identity
Brand Strategy
Brand Strategy
Brand & Market Analysis
Brand & Market Analysis
Design Systems & Guidelines
Design Systems & Guidelines
Brand Positioning & Differentiation
Brand Positioning & Differentiation
Stakeholder & Expert Interviews
Stakeholder & Expert Interviews
UX/UI Design & Digital Products
UX/UI Design & Digital Products
Brand Purpose & Narrative
Brand Purpose & Narrative
Strategic & Territories & White Spaces
Strategic & Territories & White Spaces
Needs & Tension Mapping
Needs & Tension Mapping
Naming & Verbal Strategy
Naming & Verbal Strategy
Competitive & Category Mapping
Competitive & Category Mapping
Digital, Print & Environmental Media
Digital, Print & Environmental Media
Workshops & Co Creating Sessions
Workshops & Co Creating Sessions
Value & Benefit Definition
Value & Benefit Definition
Persona & Audience Models
Persona & Audience Models
Other works


client:
client:
arc+
arc+
Year:
Year:
2025
2025












about
arc+ stands for more than architecture. The “+” symbolizes the added value of connecting spatial design with identity and strategic foresight – creating work environments that are not only highly functional, but also authentically translate an organization’s culture into future-oriented spaces. With an integrated approach to architecture, planning, and change management, arc+ supports the entire transformation process. The result: Architecture reflecting corporate culture.
The design of arc+ is based on the fundamental shape of an arc, which inspired the creation of a custom type logo. Its fine linework carries through into the typography, layouts, and all UI components, creating a refined visual language that echoes architectural planning drawings. The result is a minimalist, precise look that conveys both clarity and lightness—bridging aesthetics, functionality, and intent.
The arc+ website stands out with a minimalist design featuring clear lines and precise structure. Consistent grids, generous white space, and perfectly aligned elements create a sense of order and calm. The design feels thoughtful, professional, and reflects the architectural standards of the firm.
The brand identity of arc+ is inspired by technical architectural drawings: clear shapes, fine lines, and striking black-and-white contrasts convey precision and utmost professionalism. The minimalist design approach uses generous white space to highlight images and concise messages. The color palette – including Clean White, Black, Forrest, Dark Forrest, Earth, Stone, and Lime – reinforces the clean, modern aesthetic: natural tones like Forrest and Earth feel grounded and harmonious, while accents like Lime add freshness and energy. The architecture reflects the clients’ values, creating spaces that authentically express identity and company culture. Images and quotes make this “plus” emotionally tangible.
services
Brand Design & Visual Identity
Brand Design & Visual Identity
Brand Strategy
Brand Strategy
Brand & Market Analysis
Brand & Market Analysis
Design Systems & Guidelines
Design Systems & Guidelines
Brand Positioning & Differentiation
Brand Positioning & Differentiation
Stakeholder & Expert Interviews
Stakeholder & Expert Interviews
UX/UI Design & Digital Products
UX/UI Design & Digital Products
Brand Purpose & Narrative
Brand Purpose & Narrative
Strategic & Territories & White Spaces
Strategic & Territories & White Spaces
Needs & Tension Mapping
Needs & Tension Mapping
Naming & Verbal Strategy
Naming & Verbal Strategy
Competitive & Category Mapping
Competitive & Category Mapping
Digital, Print & Environmental Media
Digital, Print & Environmental Media
Workshops & Co Creating Sessions
Workshops & Co Creating Sessions
Value & Benefit Definition
Value & Benefit Definition
Persona & Audience Models
Persona & Audience Models
Other works

