Tenacities envisions a paradigm shift in urban security, moving towards a system that integrates seamlessly into the urban fabric. This vision is centered on the concept of invisible resilience—security that supports a city's ability to anticipate, absorb, and recover from a plethora of shocks and stresses without compromising its accessibility and openness.
Our Task: Finding the core of the brand—its reason for being, its goals, and its plan of action. And from there building and telling the brand's story, We made it stand out by drawing attention to its unique qualities and its significance to people.
We endowed the brand with a personality, much like a character in a story, so that when it spoke, people were drawn to listen.
Visually, we chose a look that matched this personality, from the logo to the colors and fonts we selected. Light, positive, unobstructed spaces. Colors that are both soothing and energtic. A logo that symbolizes the absorbtion of potential shocks by providing different layers of protection. Everything people see and interact with feels like being part of the same narrative: Resilient spaces – livable places.
