© überlab 2024
Serviceplan Group has streamlined its digital world, merging 40 separate websites into one unified platform. This marks a pivotal moment as the “House of Communication” strategy is showcased to the public in a truly cohesive, integrated way for the very first time.
Serviceplan's logo symbolizes a lot of different companies working closely together under one roof. We took that idea and ran with it, creating a super-flexible design concept. It's layout grid adapts easily to fit anywhere – from your phone screen to your desktop, all the way up to those giant LED screens greeting you in Serviceplan’s all-new Munich Headquarters.
Starting from a thorough research of ideas the UX/UI design was developed in close-knit collabroation with a international team of content creators and developers.
At the heart of our design concept lies the inspirational essence of Serviceplan's logo—a mosaic of squares conjoined to form a unified canopy. This emblem, evocative of both structure and shelter, has been the catalyst for a design framework that is as robust as it is dynamic. Our approach embraces a "blocky" aesthetic that pays homage to the logo's geometric form, yet it transcends the ordinary, ensuring that "blocky" never equates to "boring."
